Last updated: July 14, 2026
This Privacy Policy explains how 12beaus / The Fitting Room (“we”, “us”, or “our”) collects, uses, shares, and protects information when you visit https://12beaus.com/, read our content, contact us, subscribe to updates, or click affiliate links on our website.
Who we are
12beaus operates The Fitting Room, a fashion and lifestyle content website that publishes style guides, product reviews, gift ideas, comparison content, and curated shopping recommendations.
Information we collect
We may collect the following types of information:
- Technical and usage data: IP address, browser type, device information, pages viewed, referring pages, approximate location, timestamps, and interaction data.
- Contact information: name, email address, and message content if you contact us or submit a form.
- Newsletter information: email address and engagement data if you subscribe to updates.
- Affiliate tracking data: clicks, referral identifiers, cookies, transaction attribution, and fraud-prevention signals handled by affiliate networks and retailers.
- Comments or user submissions: if enabled, the information shown in the comment form, plus IP address and browser user agent for spam prevention.
How we use information
- To operate, secure, maintain, and improve the website.
- To understand content performance and improve editorial decisions.
- To respond to messages and support requests.
- To send newsletters or updates when you opt in.
- To manage affiliate links, referral attribution, commission tracking, and fraud prevention.
- To comply with legal obligations and protect our rights, users, and website.
Legal bases for EEA and UK visitors
Where GDPR or UK GDPR applies, we rely on the following legal bases: consent for newsletters and non-essential cookies; legitimate interests for website security, basic analytics, and improving content; performance of a contract or pre-contract steps when responding to requests you send us; and legal obligations where required by law.
Cookies and similar technologies
We use cookies and similar technologies for essential website functions, security, analytics, performance measurement, affiliate tracking, and, where applicable, advertising or personalization. Non-essential cookies should be used only with your consent where required by law. You can manage your choices through the cookie banner or the Cookie Policy.
Affiliate links and disclosure
Some links on 12beaus.com are affiliate links. If you click an affiliate link and make a purchase, we may earn a commission at no extra cost to you. Affiliate networks and retailers may use cookies, tracking links, or similar technologies to attribute referrals, verify purchases, and prevent fraud. Their processing is governed by their own privacy policies. See our Affiliate Disclosure for more information.
Third parties we may work with
We may work with service providers and partners such as hosting providers, website security tools, analytics providers, email or form tools, affiliate networks, retailers, and embedded content providers. These third parties may process limited information to provide their services, measure performance, attribute referrals, or comply with legal requirements.
Embedded content and external links
Articles may include embedded content or links to third-party websites. Embedded content from other websites behaves as if you visited those websites directly. Third-party websites have their own privacy practices, and we are not responsible for their content or policies.
How long we keep information
- Contact messages: generally up to 12 months unless longer retention is needed for security, legal, or business reasons.
- Newsletter data: until you unsubscribe or request deletion.
- Analytics and affiliate tracking data: according to the retention periods set by the relevant tools, affiliate networks, and retailers.
- Security logs: only as long as reasonably needed to protect the website and investigate abuse.
Your rights and choices
Depending on your location, you may have rights to access, correct, delete, restrict, object to, or receive a copy of your personal information. You may also withdraw consent for newsletters or non-essential cookies at any time. To make a privacy request, please contact us through our Contact page.
California privacy rights
California residents may have rights to know, access, delete, correct, or opt out of certain sharing of personal information for cross-context behavioral advertising. We do not sell personal information for money. If applicable, you can contact us through our Contact page to exercise your rights.
International transfers
Your information may be processed in countries other than where you live. Where required, we rely on appropriate safeguards for international transfers, such as contractual protections used by service providers.
Security
We use reasonable administrative, technical, and organizational measures to protect information. No online service can guarantee complete security.
Children’s privacy
Our website is not directed to children under 13, and we do not knowingly collect personal information from children.
Changes to this policy
We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised “Last updated” date.
Contact
If you have questions about this Privacy Policy or your personal information, please contact us through https://12beaus.com/contact/.